Wandering the city streets of Colombia, I have been able to identify 5 different type of restaurants.
The restaurants we mindlessly walk by
The restaurants we pause a second to evaluate
The #2 restaurants that catch our attention enough to peak inside and read the menu
The #3 restaurants we actually decide to eat
The restaurants that we leave our house to eat
These are 5 different judgments customers make about your business before you even become aware of their existence.
#1-4 restaurants exist on a spectrum. They benefit from their location. Aesthetic improvements can help them attract and retain more foot traffic.
#5 Restaurants are qualitatively different. They drive foot traffic.