An Idea on Attracting Customers

Wandering the city streets of Colombia, I have been able to identify 5 different type of restaurants.

  1. The restaurants we mindlessly walk by

  2. The restaurants we pause a second to evaluate

  3. The #2 restaurants that catch our attention enough to peak inside and read the menu

  4. The #3 restaurants  we actually decide to eat 

  5. The restaurants that we leave our house to eat 

These are 5 different judgments customers make about your business before you even become aware of their existence.

#1-4 restaurants exist on a spectrum. They benefit from their location. Aesthetic improvements can help them attract and retain more foot traffic. 

#5 Restaurants are qualitatively different. They drive foot traffic. 

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